Facebook Acquires Nascent Objects

Facebook’s latest acquisition is “modular electronics platform” creator Nascent Objects.

Facebook’s latest acquisition is “modular electronics platform” creator Nascent Objects.

CEO Baback Elmieh announced the move on the company’s homepage:

Nascent Objects was founded on the principle that product development shouldn’t be so hard. That’s why we created the world’s first modular consumer electronics platform–to make product development fast, easy and accessible. By combining hardware design, circuitry, 3-D printing and modular electronics, our technology allows developers to go from concept to product in just weeks, much faster and less expensive than traditional methods.

That’s also why we’ve decided to continue our mission at Facebook and Building 8. We’re excited to build products that can open the world to everyone and create on a scale we couldn’t have imagined before.

People have become used to the idea that with software, you can have whatever you want, whenever you want it. We want to make this happen with hardware–and we think Facebook is the best place to make this a reality.

Facebook confirmed the acquisition to Kurt Wagner of Re/code, saying that Elmieh and “other key members” of Nascent Objects were joining the company.

Facebook’s Building 8 group was formed in April to drive advancements in connectivity hardware, and it is led by Regina Dugan, former head of Google’s advanced technology and projects group.

Dugan shared the video below on Facebook, illuminating the work done by Nascent Objects.

Imagine designing, building and delivering a hardware product in just weeks. Instead of months, or even years.

Nascent Objects, a 2016 FastCo Design ‘Innovation by Design’ finalist, has brought this closer to reality with their modular electronics platform. And they’re joining Facebook to work with us in Building 8. Together, we hope to create hardware at a speed that’s more like software.

Welcome, Nascent Objects! Get a first glimpse here:

Posted by Regina Dugan on Monday, September 19, 2016

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.