Facebook Adds Care Reaction, While Messenger Gets a Pulsating Heart

People can show extra support during the coronavirus pandemic

Facebook now has a seventh reaction - Credit by Facebook
Headshot of David Cohen

Facebook is giving people another way to show each other that they care during the coronavirus pandemic with tweaks to its Reactions for the flagship social network and Messenger From Facebook that will begin rolling out Friday.

A seventh Reaction, Care, is being added to Facebook.

Facebook

Facebook

Facebook

Facebook

Meanwhile, Messenger users can toggle between the normal Heart reaction and a temporary pulsating one.

Facebook

Facebook

Facebook

Facebook

Facebook

Messenger vice president of product design Loredana Crisan said in a blog post, “Excited to share that today, we are rolling out a new temporary special pulsing heart reaction in Messenger, so that people can show extra love and support to their friends and family during this time. The most popular stickers on Messenger are all heart-related, and now people can react in their conversations with even more emotion to show love and care to their people, no matter where they might be.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.