No longer a fan of something? Facebook just made it easier to “unlike” your favorite Facebook Pages through the embedded fan box widgets. While many users have actually requested that Facebook a full functioning “Dislike” feature to express negative sentiment, this feature is simply an easier way to not be a fan of existing Facebook Pages that you like.
Why Facebook would add the unlike button is unknown but many Facebook Page owners have been complaining to us about the feature this morning. Previously, it was pretty difficult to “unfan” (now called “unlike”) Facebook Pages from external websites and even within the Facebook Page itself.
Making it difficult to “Unlike” a Facebook Page was great for Page owners who wanted to rapidly increase the number of fans they had. One could argue in support of Facebook’s addition of “Unlike” as a way to more accurately reflect a user’s interests. However this is much more of a stretch.
While I’m not sure that we’ll see a massive response from Facebook Page administrators against this change, there’s no doubt that many will be frustrated. Do you support Facebook’s decision to add an “Unlike” link? What do you think the impact will be?