Facebook Puts Nine Ads On Users' Homepages

And then there were nine -- ads, that is, on one user's Facebook homepage at the same time; that's one way to offset reported slowness in ad revenue during the first quarter of this year.

And then there were nine — ads, that is, on one user’s Facebook homepage at the same time.

BlitzLocal Chief Executive Officer Dennis Yu, who brought Facebook’s addition of a sixth ad on some users’ screens in December, passed along the screen shots below.

In Yu’s screen captures, two of the first three news feed stories are ads, and duplicates at that, and they joined the seven ads on the right-hand side of the homepage.

Between the increased ad totals and the introduction of other elements including boosted page posts and rejiggered premium ads (likely to be introduced February 29), it appears that Facebook is attempting to boost its potential revenue sources from advertising prior to its upcoming initial public offering.

This would certainly jibe with this morning’s reports that the company is not on pace to meet its first-quarter advertising goals.

Like Sam Hamadeh, chief executive officer of financial data company PrivCo, told VentureBeat:

We’ve confirmed with sources close to the company that Facebook is indeed behind its projections for ad revenue for the first quarter. It certainly doesn’t look good for Facebook, frankly.

Readers: When it comes to ads on Facebook’s homepage, how much is too much?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.