Facebook Announces “App2User” Liquidity Program for Merchants to Convert Rewards Points into Credits

Here at Facebook’s f8 conference in San Francisco, Deb Liu, product marketing manager for Credits, just announced a new Credits program called “App2User,” designed to enable merchants and loyalty program operators to convert their different types of rewards points into Facebook Credits.

Here’s how it would work: a rewards point system operator, like Chase, might offer their members a chance to convert their Chase points into Facebook Credits. The motivation for Facebook is to pump more Credits into the system (and users with Credits), so that they can spend more in apps. The motivation for potential partners would be to offer an attractive new option for users to spend their rewards points, in addition to existing options, like flights or flowers.

In other words, Facebook is creating yet another alternative payment option for Credits through this rewards points liquidity program. Liu says Facebook is open to working with a variety of different partners – interested parties can contact app2user@facebook.com to express their interest.

Publish date: April 21, 2010 https://dev.adweek.com/digital/facebook-announces-app2user-liquidity-program-for-merchants-to-convert-rewards-points-into-credits/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT