Facebook Birthday Fundraisers Have Raised Over $300 Million in Their First Year

The social network is also revamping its nonprofit selection tools

Facebook has been waiving fees on donations to nonprofits since last November Facebook
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Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature.

Head of product, social good Asha Sharma also revealed in a Newsroom post that the social network is adding new tools to the feature to better enable people to find nonprofit organizations.

Sharma said top beneficiaries during the first year of birthday fundraisers included St. Jude Children’s Research Hospital, Alzheimer’s Association, the American Cancer Society, Share Our Strength–No Kid Hungry and the American Society for the Prevention of Cruelty to Animals.

She added that Facebook is revamping its nonprofit selection tools to provide users with more information about organizations—mission, location, page likes, popular search terms—when they are choosing which ones to dedicate their birthday fundraisers to. There are more than 750,000 nonprofits on the social network.

Facebook has been waiving fees on donations to nonprofits since last November, so 100 percent of all donations go to those organizations.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: August 15, 2018 https://dev.adweek.com/digital/facebook-birthday-fundraisers-have-raised-over-300-million-in-their-first-year/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT