Facebook Blueprint Rolls Out Free Community Management Courses

The social network’s business education program kicked off with 5 elearning topics

The courses are designed to support community leaders from all sectors Facebook

Facebook Blueprint, the social network’s business education program, rolled out a series of free elearning courses related to community management.

The courses are designed to support community leaders from all sectors, including agencies, brands, non-governmental organizations and nonprofits.

Topic areas include:

  • Defining and establishing a community: Building an online community, community goals and community guiding principles.
  • Developing community strategies and processes: Best practices for managing audiences, tapping into the platform, building a brand, launching effectively, building and supporting your team and nurturing strong partnerships, as well as developing efficient operational workflows.
  • Making strategic content decisions for a community: Serving up relevant content, keeping track of trends and planning goal-driven activities.
  • Engaging and moderating a community: Understanding the onboarding process for new members, community operations, member-to-member connections, engagement tactics, community standards and terms of service, as well as safely and thoughtfully handling crises and conflicts.
  • Measuring and analyzing community success: Content performance, feedback collection, data reporting and sustainability.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.