With its audience of 845 million users, Facebook has become the best medium or marketers to boost their brand. Here are seven proven tactics for doing exactly that.
Personalized interaction with customers is an age old marketing strategy that never seems to fail.
Pay attention to what fans post on your wall and respond to all of them, at least by clicking like on their posts. Give feedback on their questions and address the posters by name.
Discounts have proven to be the cornerstone of retail oriented businesses, and it works like a charm on Facebook. For example, a restaurateur can post on its page about low-priced items on the menu every day.
Advertise On And Off Of Facebook
Try to plan advertising campaigns that synchronize ads on Facebook — especially sponsored stories — with promotions elsewhere online and also offline.
Facebook ranks as one of the top sites for watching video on the Internet. Include video embeds in the posts you put on your page, and you’ll encourage fans to stick around.
Offer deals exclusively to Facebook fans, or better yet, subsets of them, for a limited time period. For example, you can offer discounts of up to 50 percent for first thousand fans who click like on a post.
Contests tend to attract new customers like a magnet, and these promotions can be really sticky as well.
Promotions that last just a few hours, or are only available to the first few hundred or thousand customers who respond do really well on Facebook.
At the end of the day, better branding on Facebook improves your potential for profitable business.
Guest writer Isabella Scott is a freelance blogger whose work has recently appeared on Gizmowatch.