Facebook celebrates 1 million active advertiser mark

Facebook recently hit the 1 billion monthly active user mark, and now the company has another major milestone to celebrate: 1 million active advertisers.

The active part of that is key, as it means 1 million companies, brands and other people have purchased a Facebook ad in the past 28 days.

Facebook’s Director of Small Business, Dan Levy, blogged about the company’s newest milestone:

Over the past year I’ve had the privilege of meeting and learning from many amazing business owners who use Facebook. Some have just set up their Facebook Pages while others are experts who share their tips with others. I’ve learned from companies like Ministry of Retail in Singapore, Springwools in Ireland, and Scene75 Entertainment Center in Ohio…and many more around the world.

I know business owners like these invest their hard earned money and time into running their companies. So today, on behalf of everyone at Facebook, I want to say thank you to them and to the over one million businesses like them who are active advertisers. You have chosen Facebook as a partner to grow your business. We appreciate the chance to work with you, and we celebrate your success.

Facebook also launched a site for small business owners to share their success stories.

The site also shared some statistics about how prevalent small businesses are on Facebook:

  • There are more than 2 billion connections between local businesses and people.
  • In an average week, there are more than 645 million views of, and 13 million comments on, local business Facebook pages.
  • Roughly 70 percent of monthly active users in the U.S. and Canada are connected to a local business on Facebook.

With these statistics in mind, it’s easy to see why Facebook recently simplified its advertising offerings, as a major part (in terms of quantity) of their ad base isn’t the Fortune 500 companies — but smaller businesses who just want to figure out how to achieve their goals.

Readers: If you manage a page for a small business, what works and what doesn’t work for you on Facebook?

Image courtesy of Shutterstock.

Publish date: June 18, 2013 https://dev.adweek.com/digital/facebook-celebrates-1-million-active-advertiser-mark/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT