Facebook COO Sheryl Sandberg Speaks at Web 2.0 Summit

Facebook chief operating officer Sheryl Sandberg spoke with Federated Media Publishing founder and chairman John Battelle at the Web 2.0 Summit in San Francisco, addressing the social-networking site’s deal to allow its content to appear in search results from Microsoft’s Bing.

Highlights from Sandberg, as reported by TechCrunch:

We’re announcing today that we’re working with Microsoft to give them a feed of our updates that are open to the public. In the Bing search results, you’ll see all data that users make public.

Facebook is where you are your authentic self on the Web, and marketers love that. We’re not only profitable, but cash-flow-positive, as well.

What we see at Facebook is that there’s a shift going on from information economy to the social Web. Google will continue to be important, the search for sites, but we believe in the wisdom of friends. That’s how I learned not to take my kids to see Where the Wild Things Are.

The developer community is very important to us. We don’t try to build everything our users want to use. We do the core technology. We have over 1 million developers, and 250 applications now have at least 1 million users each. We don’t care how people share using Facebook: It just matters that we’re the technology to connect.

There are different types of developers and sites that use us. Some are big like Huffington Post or ABC News. ABC News used Facebook Connect when Michael Jackson died—users talked through Connect. It’s good for us and them. But it’s not about monetization, it’s more about making it easier to interact. On the Platform side, Mark Pincus/Zygna is a great example.

Change is in the DNA of Facebook. That existed long before Twitter. We think Twitter is impressive—they’ve built something important. The world is shifting toward real-time sharing. When we launched status updates, no one got it. Now people are realizing Twitter is important. That’s a global movement. Like (Twitter CEO Evan Williams) said, there’s room for more than one player in that.

We’re about sharing. Our content comes from users. We’re an important referrer of content. We will not hire an editorial staff and do our own.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.