Facebook Debuts New Verification Process

Have you ever wondered if that Blue Oyster Cult page on Facebook was really affiliated with the band in any way, or just created by some guy named Louie who owns a handful of the band’s CDs? Apparently, Facebook has.

The social-networking site introduced a way for representatives of celebrities or brands to verify that their Facebook pages are official, Inside Facebook reported.

In the form, available online, Facebook offers three different ways to certify pages:

Add a badge or a Fan Box widget to your website that links to your Facebook Page.

Add an email address that is officially affiliated with the entity of your Page to your personal Facebook account. You can also add the email address of a company authorized to manage your brand (e.g., management or PR firm).

Add another admin to your Page who has an email address that is officially affiliated with the entity your Page represents.

And at the bottom of the form, the social-networking site says:

When a Page appears to be authorized, often we’ll receive a complaint for removal from another claimed representative of the entity promoted on the Page. Sometimes this is caused by the complaining representative being unaware of the Page administrator’s affiliation. As a courtesy to you, we forward your contact information in such circumstances to the complaining party in an effort to facilitate a quick resolution. Please check the “I Agree” box below to acknowledge that you agree to this process.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 12, 2009 https://dev.adweek.com/digital/facebook-debuts-new-verification-process/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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