Republican staff in the U.S. House of Representatives have been studying how to improve their Facebook strategies as part of a program called GOP Labs.
For years, monitoring the activity and statements of key stakeholders was just one of the jobs of communications and political staff on Capitol Hill.
With the advent of Facebook and other social media tools, that job has become both easier and somewhat more complicated given the volume of media to monitor: TV, traditional print and digital media.
To help Republican staffers leverage social media channels, New Media Caucus Vice Chair Representative Cathy McMorris Rodgers launched GOP Labs earlier this year, a series of social media immersion seminars that invite experts from various social media platforms, including Facebook.
The educational sessions include topics like Facebook advertising strategies, and how to livestream a town hall.
According to the Capitol Hill newspaper Roll Call, these sessions coalesce around key events in the legislative cycle.
For example, during the recent debt ceiling debate, staffers monitored online activity to help keep their member up to date on the online dialogue and respond quickly, if needed.
Other examples include the State of the Union in January and most likely, the upcoming debate over President Barack Obama’s new jobs bill.
Readers, what do you think of the GOP Labs effort?
Photo courtesy of CQ/Roll Call.