Facebook Exec Says Oculus Rift’s Potential Will Be Discovered in Early Experimental Stage

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Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions, chatted with Adweek about her company's investment in CES 2015 darling Oculus Rift. She shared how experimentation with the virtual reality platform is going at the outset—with marketing efforts to follow. Everson also discussed the importance of CES as a crucial meeting of the marketing and technology worlds at the start of the new year to set agendas and spark inspiration.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.