Facebook Expands Availability of Local Alerts in Response to the Coronavirus Pandemic

Admins of pages for local governments, first responders and law enforcement can apply

Facebook began testing local alerts in November 2018 Facebook
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Facebook is expanding access to its local alerts feature to more municipal governments, state and local emergency response organizations and law enforcement agencies in order to help them share timely and accurate information in the wake of the coronavirus pandemic.

The social network began testing local alerts from government and first-responder pages in November 2018 and said last September that the feature would be rolled out to all eligible pages by year-end.

Today In product manager Anthea Watson Strong said in a blog post last September that when local authorities tag posts as local alerts, Facebook amplifies their reach so that people in affected areas are more likely to see those posts

Facebook said in an updated blog post Thursday, “As Covid-19 has spread in the U.S., local governments have used Facebook to share critical information with their communities about this fast evolving situation. Because of the increasing need to give timely and accurate information to local communities, we’re expanding access to Facebook local alerts to even more municipal governments, state and local emergency response organizations and law enforcement agencies. State and local public health agencies will now also have the ability to push out timely, accurate information to their local communities.”

The social network added that administrators of pages that meet these criteria can request access here, and training and best practices on using local alerts is available here.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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