Facebook Extends Its Blood Donations Feature to More Countries

Shortages are occurring due to Covid-19 stay-at-home orders

Blood Donations is now available in Burkina Faso, Côte d’Ivoire, Egypt, Kenya, Senegal and South Africa - Credit by Facebook
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Facebook extended its Blood Donations feature to several countries to help solve the problem of blood shortages caused by shelter-in-place orders due to Covid-19.

The social network said in a Newsroom post that the feature lets people know where there are shortages and where it is safe to donate.

Blood Donations is now available in Burkina Faso, Côte d’Ivoire, Egypt, Kenya, Senegal and South Africa, joining markets where it had already been rolled out: Bangladesh, Brazil, India, Pakistan and the U.S.

Facebook also entered into a partnership with AABB in the U.S. to connect people with hospital blood banks, and the social network said it is working with partners in Brazil and India on similar initiatives.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 11, 2020 https://dev.adweek.com/digital/facebook-extends-its-blood-donations-feature-to-more-countries/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT