Facebook’s Changes to Gross Impressions, Auto-Refresh Impressions Arrive in Ads Manager

Gross impressions and auto-refresh impressions are now in Ads Manager

A Facebook vp addressed the Cambridge Analytica scandal at Shoptalk. Getty Images

Changes to Facebook’s impression reporting for ads that were initially announced in August have begun making their way to Ads Manager.

The social network announced in August that it would begin reporting gross impressions—total billable and nonbillable impressions, such as those from non-human bot traffic—as well as ads that auto-refresh.

Reader Chris Ruberg, manager of social marketing operations for Affinitiv, shared the Ads Manager screenshots below with Social Pro Daily.

Gross impressions:

Auto-refresh impressions:

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.