Facebook Has Some 2018 FIFA World Cup Russia Features of Its Own

Special profile picture frames and AR stickers highlight its offerings

Special profile picture frames are available for all 32 participating squads - Credit by Facebook
Headshot of David Cohen

2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday.

Starting Wednesday, soccer fans on Facebook may start seeing animated messages atop their News Feeds encouraging them to show their pride in their favorite World Cup team with special profile picture frames. They are available for all 32 participating squads.

Adding specific phrases to status updates—such as “gooaal” or select cheers from the 32 countries that are playing—will unlock new animations. Facebook said these phrases can be activated by posting or commenting with them or tapping on them when highlighted.

Adding specific phrases to status updates will unlock new animations
Facebook

Facebook Camera will include augmented reality stickers of players such as Spain’s Sergio Ramos, and some of the AR effects available via Messenger Camera will also be part of Facebook Camera.

Facebook Camera will include AR stickers of players such as Spain’s Sergio Ramos
Facebook

Facebook Camera will include AR stickers of players such as Spain’s Sergio Ramos
Facebook

Facebook Camera will include AR stickers of players such as Spain’s Sergio Ramos
Facebook


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.