Facebook Insights API Now Shows if Page Post Likes and Comments Come From Mobile

Over the last week, Facebook has quietly improved the Insights API for Page posts such that admins can now tell the percentage of their Post Likes and comments that came through a mobile device. The device source data can help Pages that use third-party analytics tools to interpret the Insights API determine what type of devices their audience are using to consume their content, which could help them optimize their post content mix.

Since m.facebook.com, and several of the popular Facebook native mobile apps default to show the Most Recent feed, while the web version defaults to the Top News feed, Pages can infer how frequently their posts are making it into the coveted Top News feed by shifts from the percentage of engagement coming from the non-mobile “Stream” source.

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