Aerial Photography Soared on Facebook in March, Joining E-Commerce, Streetwear as Topics to Watch

Conversation about streetwear soared by 39.3 times year over year

Headshot of David Cohen

Aerial photography took flight on Facebook in March, especially among millennial men, topping the Topics to Watch spotlighted by Facebook IQ.

Other topics to make the cut for February were e-commerce and streetwear.

Aerial photography was joined by related topics including drone giant DJI and real estate/surveying, which, Facebook IQ pointed out, represents both recreational and professional use.

The social network’s research arm also said discussion about e-commerce has grown by 6.3 times year over year, particularly among men 34 through 49.

Meanwhile, conversation about streetwear soared by 39.3 times year over year, along with associated topics including fashion, hip-hop, skateboarding and sneakers.

We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.

Check out the full findings of this month’s Topics to Watch below:

Facebook IQ’s predictive tools analyze the long-term consistent growth of a topic on Facebook. Using data from hundreds of thousands of conversations, the social network said it’s able to forecast what discussions will continue to escalate based on how other topics normally trend upward in volume, variance and rates of consistent growth. When predicting whether chatter around specific topics will increase, Facebook stated that early tests have been 80 percent accurate.

Image on homepage courtesy of DKart/iStock. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 12, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT