Facebook is taking steps to ensure that page administrators of pages with large audiences in the U.S. are who they say they are, and to prevent unauthorized access to those pages.
The social network announced in a blog post that page admins who meet those criteria will see notices atop their News Feeds prompting them to begin the process, which “should only take a few minutes to complete.”
Page admins will need to secure their accounts with two-factor authentication and confirm their primary country locations, or they will no longer be able to post on their pages.
The info and ads section of pages will also now begin providing people with more information, including whether the page has merged with another page (located under Page History) and a new People Who Manage This Page section, which will include the primary country locations of users on the list.
Facebook said in its blog post that similar features will come to Instagram in the coming weeks, adding, “Our goal is to prevent organizations and individuals from creating accounts that mislead people about who they are or what they’re doing. These updates are part of our continued efforts to increase authenticity and transparency of pages on our platform.”
Dan Goldstein, president and owner of full-service digital marketing agency Page 1 Solutions, said, “This is a sign that Facebook is starting to make a serious attempt to minimize the risk of malicious actors manipulating Facebook users and U.S. voters. Two-factor authentication is a standard security measure used by many financial institutions, and it should not create an impediment for legitimate Facebook users. While this is only a small step in minimizing the possibility that U.S. voters will be manipulated by foreign actors, it is a step in the right direction.”