Facebook is cracking down on ads next to offensive content

Facebook has come under fire recently, with advertisers being pressured to pull out, as ads show up next to offensive content and in  groups and pages with questionable material. The company announced Friday that it will strengthen its advertising review process to ensure that it happens less frequently.

Last month, major brands in the U.K. such as Nissan and Nationwide were pressured to pull advertising from Facebook after sidebar ads showed up on pages that glorified violence against women. Facebook took a stand against this, saying that the company will work harder to make sure that these kinds of pages and groups don’t last on the site.

Now it appears that this work is coming to fruition.

Facebook announced the changes to the review process for groups and pages in the Newsroom blog:

Beginning on Monday, we will implement a new review process for determining which Pages and Groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted. By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list.

For example, we will now seek to restrict ads from appearing next to Pages and Groups that contain any violent, graphic or sexual content (content that does not violate our community standards). Prior to this change, a Page selling adult products was eligible to have ads appear on its right-hand side; now there will not be ads displayed next to this type of content.

Readers: Do you feel that this change will help?

Image courtesy of Shutterstock.

Publish date: June 28, 2013 https://dev.adweek.com/digital/facebook-is-cracking-down-on-ads-next-to-offensive-content/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT