Facebook Is One of the Sponsors for ESPN’s The Last Dance Documentary Series

It joins Reese’s Peanut Butter Cups and State Farm in backing the story of the 1997-98 Chicago Bulls

The 1997-98 season resulted in the last championship of the Chicago Bulls' dynasty - Credit by ESPN
Headshot of David Cohen

Facebook, Reese’s Peanut Butter Cups and State Farm are on board as sponsors for the long-anticipated debut of The Last Dance, the 10-part documentary series that tips off on ESPN Sunday (April 19) at 9 p.m. ET.

The Last Dance chronicles the National Basketball Association’s Chicago Bulls during the 1997-98 season, which resulted in the last championship of the dynasty led by superstar Michael Jordan and head coach Phil Jackson.

Facebook is presenting Trivia, featuring surprising statistics about the Bulls’ dynasty and the league in the 1990s.

ESPN will also create exclusive content for Facebook and Instagram, including preshow and post-show broadcasts on the network’s Facebook page hosted by Sarah Spain and an Instagram Live preshow on the SportsCenter account.

Reese’s will present Remember When, featuring stories about the Bulls’ championship teams from the 1990s.

And State Farm is backing The Vault, showcasing content from ESPN’s archives.

The insurance giant is also the presenting sponsor of Jalen & Jacoby: The After Show, a live, digital-exclusive show featuring Jalen Rose and David Jacoby reacting to each episode and speaking with director Jason Hehir.

Disney Advertising Sales senior vice president of sports brand solutions Sean Hanrahan said, “We’re proud to have this amazing collection of sponsors for this special, and even more proud of the innovative and custom content our teams developed. The appetite for quality sports programming is evident, and we’ll continue to bring brands closer to the connections a franchise like The Last Dance will deliver.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 16, 2020 https://dev.adweek.com/digital/facebook-is-one-of-the-sponsors-for-espns-the-last-dance-documentary-series/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT