Social Pro Daily Facebook Is Shuttering MSQRD April 13 The social network acquired the AR face-filtering app in March 2016 MSQRD has not been updated since 2016 MSQRD/Facebook By David Cohen March 16, 2020 MSQRD, the augmented reality face-filtering application Facebook acquired in March 2016, will be shuttered April 13 and removed from the iTunes App Store and Google Play. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended articles