Facebook Is Sprucing Up Its Government and Politics Portal for the Midterm Elections

A one-stop shop for online tools for governments, candidates, advocacy groups

Facebook's Government and Politics portal will have a new look come mid-July adamkaz/iStock

The midterm elections in the U.S. are just around the corner, and Facebook is taking steps to ensure that governments, candidates for office and advocacy groups have everything they need to reach constituents and voters through the social network and Instagram.

In mid-July, Facebook will introduce a revamped Government and Politics portal, which will serve as a one-stop shop for access to online tools for government officials, candidates and advocacy groups that are new to Facebook and Instagram, as well as those who are more advanced on the two platforms.

This follows Facebook’s announcement last month that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid for them.

A Facebook spokesperson said that the social network is using a model similar to those for other businesses and industries, making sure everyone has access and enabling them to engage in civic discourse via Facebook and Instagram, through both advertising and organic posts.

Facebook will continue to have a team in place to support government officials, candidates and advocacy groups, but the online tools will help it to serve them more efficiently.

Katie Harbath, Facebook’s global politics and government outreach director, said, “An increasing number of candidates, governments and advocacy groups want to use Facebook’s election and advocacy tools. To continue to ensure that everyone has equal access to these products, we’re launching a revamped Government and Politics portal in July that will bring all these tools together in one place that any candidate or campaign can use.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.