Facebook Is Taking Aim at TikTok With Its Rollout of Stand-Alone App Lasso

Users can create and share short videos, accompanied by music

The iPhone version of Facebook's new Lasso app Facebook/iTunes App Store

Facebook last week quietly released its take on TikTok (now part of Musical.ly), iOS and Android application Lasso.

Product manager Andy Huang announced the rollout of Lasso in a since-deleted tweet, which was followed up by this tweet from Lasso product manager Bowen Pan:

Much like the 15-second music-accompanied videos made popular by TikTok, Lasso enables its users to create and share short videos, with access to a music library that contains tracks “from pop hits to vintage classics,” as well as an in-app camera with video-editing tools, effects and text-on-video tools.

Once Lasso is downloaded, users can sign in via Instagram or create an account via Facebook, and they will be prompted to authorize the app to access their profile pages, photos and videos.

Content created via Lasso can be shared via Facebook Stories.

Hashtags can be added to videos created through Lasso, and the app lists hashtags that are currently trending or that it believes will trend soon. Users can also follow creators on Lasso.

Shannon Liao of The Verge speculated that Lasso had already been opened up to beta-users, based on the amount of content available at launch.

A Facebook spokesperson said, “Lasso is a new stand-alone app for short-form, entertaining videos, from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.