The 64th edition of the Eurovision Song Contest will kick off in Tel Aviv, Israel, May 14, and Facebook said it has already seen over 9 million interactions with related content since March 15.
Israeli singer Netta Barzillai won last year’s contest in Lisbon, Portugal, with her song Toy, making Israel the host country for this year’s event.
The page will host 16 new videos, each six to eight minutes long, which will include highlights of the opening ceremony, recaps of the semifinals, behind-the-scenes footage and artist interviews.
The social network also teamed up with the EBU and Atomic Digital Design on an augmented reality filter to enable fans of the Eurovision Song Contest to root for the performers who are representing their countries. It will be available starting May 11.
Julie Bogaert, who works on media partnerships in southern Europe for the social network, explained in a blog post, “All pages and people will have access to the filter to create content that fits each delegation in the competition. Users will be able to click through and choose their country of choice, with the filter transforming them into the star of the show, with animated microphone and confetti effects.”
Bogaert also discussed Storyvision, a Facebook and Instagram masterclass the social network held at its office in Tel Aviv, in which 20 Israeli creators learned more about the tools available to them, adding that another group of creators will take part May 17.