Facebook Launched 0.Facebook.Com Because, Hmm, Why?

This is, apparently, big news from the Facebook blog:

Fast and Free Facebook Mobile Access with 0.facebook.com

I’m not quite sure what the big draw is supposed to be. How is it different from the existing mobile friendly m.facebook.com site? Its claim to fame is that it is faster because photos need an extra click to view. This removes the process of downloading and rendering them on the top level.

In any case, the site is locked to participating operators. AT&T is not one of them as you can see from my screenshot above. No loss.

Publish date: May 19, 2010 https://dev.adweek.com/digital/facebook-launched-0-facebook-com-because-hmm-why/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT