Facebook Live Updates for Facebook Mentions

Facebook Live started out as a feature of the Facebook Mentions app for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions.

Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions.

Engineering manager Jesse Chen and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions in a Facebook Media blog post:

  • Team prompts, which allows users to create drafts of the descriptions for their Facebook Live posts.
  • A new comment-moderation tool, which enables Mentions users to filter certain words and phrases, preventing them from appearing in comments during their broadcasts.
  • Ad adjustments tray, enabling users to customize the appearance of their broadcasts.
  • A broadcaster status bar—being tested with a “small group” of Mentions users—which provides information including audio level, connectivity, and battery status.
  • Trimming, which allows users to eliminate excess footage from the beginning or end of their live broadcasts so that the unnecessary content does not appear in the archived versions of the videos.

Chen and Hatfield provided more details on the new features, saying they will roll out “in the coming weeks”:

While many live broadcasts begin spontaneously, some public figures collaborate with their teams on ideas and themes for a broadcast before going live. With our new team prompts feature, a public figure’s team can create drafts of Facebook Live post descriptions, making it easy for the public figure to review and post via Mentions when going live. The team can also schedule reminders for a public figure to go live or publish posts from the Mentions app at a specific time, such as from an event.


Live video on Facebook is social and interactive–fans can react to broadcasts, comment and ask questions. This interactivity is one of the things that make Facebook Live so engaging, but we know that public figures want more ways to help manage these comments. With our new comment moderation tool, people using Mentions can add words and phrases to a blacklist before they go live, which will prevent comments containing those words from appearing during the broadcast. This moderation tool can help make live broadcasts friendlier and safer for broadcasters and viewers alike.


We’re rolling out an adjustments tray to give people using Mentions more control and customization over how their broadcast appears to the viewer. Now, broadcasters can flip the camera horizontally or vertically, adjust brightness settings and choose whether to mirror the picture or not. The mirroring setting is especially useful when the broadcaster wants to showcase certain text or a sponsor logo during a branded content broadcast.


We are also testing a broadcaster status bar with a small group of people using Mentions. The status bar provides information about audio level, connectivity and battery status while the broadcaster is live. These visual cues are located at the bottom of the broadcast and provide a useful overview of the status of the live video in real-time–for example, the broadcaster could avoid unexpectedly ending the live video due to a dying battery. We’ll be listening to feedback and hope to make this feature available more broadly in the coming months.


Finally, we’re excited to introduce trimming, which lets people using Mentions trim excess footage from the beginning and end of their live video after the broadcast has ended. We know that it can sometimes take a few minutes for people to tune in or for broadcasters to field introductory questions from fans. Trimming gives public figures the control to create a more polished viewing experience for audiences who watch a live video after it airs.

Facebook Mentions users: What are your thoughts on these updates?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 22, 2016 https://dev.adweek.com/digital/facebook-live-updates-facebook-mentions/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT