Facebook Introduced Two Resources for Brands, Developers on Messenger Platform

Platform feature recommendations and a directory of platform development providers

Facebook made a pair of announcements Thursday geared toward developers and brands using its Messenger Platform.

The social network revealed the launch of platform feature recommendations, which will list the platform tools currently being used by bots and make suggestions on how those bots can be improved. Facebook said in a blog post:

Platform feature recommendations is a focused checklist for sharing clear and actionable feedback to our developers. This new resource will show which platform tools a bot is currently using and then suggest additional tools and features based on best practices we’ve observed in our ecosystem. Once a certain number of people use a bot, we’ll email a list of recommendations:

  • Core features—crucial for onboarding and setting expectations for an experience.
  • Add-on features—tools that can expand the capability of a bot.

Facebook also rolled out a directory of platform development providers for businesses looking to connect with developers with experience building for Messenger:

The directory of platform development providers is a resource for businesses to find providers that specialize in building experiences on Messenger. These providers offer services and solutions from one-on-one messaging to automation at scale. With this directory, businesses can connect with providers across the globe and work together to drive successful business outcomes on Messenger. We will continue to evolve the directory with new capabilities and providers as they emerge on the Messenger Platform. All providers listed have experience managing conversations between people and businesses that comply with Messenger Platform policies.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.