A Look at Facebook Users on Messenger, WhatsApp, Instagram (Infographic)

How many Facebook users also use stand-alone applications Messenger, WhatsApp and Instagram?

How many Facebook users also use stand-alone applications Messenger, WhatsApp and Instagram?

Not only does GlobalWebIndex have the answers, but GWI also noted the significantly higher figures when users aged 16 through 24 are broken out.

GWI said in an email to SocialTimes:

Globally, more than 60 percent of Facebook members now have accounts on Messenger, too–a service that has been posting serious growth each quarter, particularly since messaging was removed from the main Facebook app. Of the other two, it’s over 50 percent of Facebookers who are on WhatsApp and almost 40 percent who are Instagramming.

What’s particularly interesting here is that all three of them see a considerable jump if we narrow our focus to 16-24s. Although it’s often said that younger users have drifted a little away from Facebook, it’s clear that many of them have embraced other services within its ecosystem. That’s a major reason why its revenue prospects remain so positive; even if some users aren’t using Facebook itself as actively as they once were, chances are that many of them have simply migrated to one of the other services it owns.

Readers: Do you use all four apps?


Image courtesy of Shutterstock.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 11, 2015 https://dev.adweek.com/digital/facebook-messenger-whatsapp-instagram-gwi-infographic/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT