Facebook's Mobile Platform Gets Bango Payment Services

Facebook has signed an agreement with Bango that appears to be all about moving putting some cashflow into the mobile version of the social network's application.

Facebook may be about to monetize its mobile platorm after all: The social network has signed an agreement with Bango calling for “payment services.”

The agreement with Bango calls for the provision of mobile payment services to Facebook for undisclosed terms.

While this arrangement sounds like it could put to rest all criticism that Facebook doesn’t monetize its mobile offerings, the specifics remain unknown.

The mobile payment vendor describes its offering as:

Bango provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango’s products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites.

While the vendor’s services include analytics in relation to mobile platforms, Bango is the payments provider for the application store associated with the BlackBerry phone.

The parent of said store, Research In Motion, claims that 13 percent of the sellers in App World earn more than $100,000 cumulatively, according to paidContent.

Publish date: February 8, 2012 https://dev.adweek.com/digital/facebook-mobil/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT