Do’s and Don’ts: Facebook Releases News Feed Publisher Guidelines

The News Feed Publisher Guidelines are anchored by three publisher principles

Facebook's News Feed Publisher Guidelines include a list of do's and don'ts PeterSnow/iStock

Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices.

Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, “We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A consistent piece of feedback we’ve heard from publishers as part of this effort is that they would like more insight into how News Feed works, in order to understand best practices for reaching their audiences. In response to this feedback, today we are releasing News Feed Publisher Guidelines, which include ‘do’s and don’ts’ to help publishers succeed on our platform.”

The News Feed Publisher Guidelines are anchored by three publisher principles:

  • People on Facebook value content that’s meaningful and informative.
  • People on Facebook value accurate, authentic content.
  • People on Facebook value standards for safe, respectful behavior.

Practices to embrace and avoid are presented with detailed explanations, and the introduction to the section reads, “The News Feed Publisher Guidelines are designed to provide an overview of News Feed: how it works, the values it operates by, the policies Facebook enforces, the signals we look for when ranking stories and the storytelling tools Facebook offers to help your content reach the right audience. We’ll go through our content guidelines, quality guidelines and community standards to aid your efforts to find and engage your audience on News Feed.” David Cohen is editor of Adweek's Social Pro Daily.