Is Facebook the first site you load in the morning? Do you visit the site multiple times throughout the day? Why isn’t Facebook your homepage in your browser then? In an effort to boost page views and make the site more accessible, Facebook is now prompting users that visit the site regularly to set the site as their homepage.
Dan Peguine pointed out the new feature this morning after he received it on his homepage. While an extremely minor feature, it illustrates how Facebook continues to optimize the user experience in an effort to increase engagement and page views. Facebook regularly makes subtle optimization adjustments to keep users coming and and staying on the site.
The company is already a dominant leader when it comes to page views and time spent on-site, however even the top performing websites need to constantly refine and optimize to increase overall performance.