Over the past week, Facebook users have begun reporting a feature which notifies them of nearby friends who they should get in touch with. The feature is extremely basic, but could unlock a lot of value.
Right now the feature is nothing more than a teaser that shows up at the top right of the site when a user logs in. So far the users who have reported this feature to us are those who logged into Facebook while out of town.
For many users, Facebook’s contact list is one of the most important features, but throughout the past Facebook design iterations the contact list has somehow become completely neglected. For the time being, this appears to be an extremely basic feature which is focused on increasing engagement (and page views) and less about improving the user experience.
However, I’m sure that there are plenty of people who would like to see Facebook improve their contact management functionality, which as of right now leaves a lot to be desired. In the mean time when you log into Facebook and you’re out of town, there’s a good chance you’ll get recommended friends who you should get in touch with.
What do you think of the feature? Would you like to see Facebook upgrade their contact management features?