Facebook Regroups

Knot Pipatsrisawat, a software-engineering intern at Facebook, detailed changes the social-networking site is making to Facebook Groups in a post on its blog.

Among the highlights:

Starting (Monday), we’re transforming Groups to make it easier for you to communicate with other members and create a smoother experience as you browse through Facebook. If you don’t see the new design just yet, you will soon. We’re currently testing it with a small percentage of people on the site and will roll it out to everyone in the coming days.

First, we revamped the design for Groups so that they look similar to other parts of the site, such as profiles and Pages. This means that groups will now have a Wall that summarizes all the recent activities of people within the group and a Publisher that enables members to share their content.

Second, group activities, which previously only appeared in the group, will now be delivered to your News Feed. To ensure that you get the most interesting and relevant content from groups you’ve joined, you only will see stories when one of your friends posts within a group rather than when all members post. For example, you now will see a story when your friend uploads photos from a recent party at your high school alumni group or when one of your friends posts a message on the Wall of your pick-up soccer group saying that there is a special game this week.

Interacting with Groups will become easier since you can follow the links to the content directly from the News Feed stories or make comments on these stories directly from your home page. You can choose to see only group-related stories on your home page by sorting by Groups from the filters on the left-hand side.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.