Facebook Is Testing Related Articles That Appear Before Users Click on Stories in News Feed

Facebook launched related articles in December 2013, appearing after users read stories from their News Feeds

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Facebook launched its related articles feature in December 2013, serving up articles on the same topic after users read articles that appeared in their News Feeds. And now the social network is testing related articles that appear before users click on stories in their News Feeds.

Product manager for News Feed Sara Su announced the test in a Newsroom post, saying that the content being served includes articles by third-party fact-checkers. She wrote:

Today, we’re beginning to test related articles that might appear before you read an article shared in News Feed. These additional articles, which appear for topics many people are talking about on Facebook, will appear in a unit below the link. That should provide people easier access to additional perspectives and information, including articles by third-party fact-checkers.

For example, during an instance when a lot of people are discussing an article about a new medical advancement, we may also show you a few other articles below it from different publishers about the same medical topic.

We don’t anticipate that pages will see significant changes in reach. Pages should continue posting stories that are relevant to their audience.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 25, 2017 https://dev.adweek.com/digital/facebook-related-articles-news-feed-test/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT