Facebook Removed 68 Pages and 43 Accounts in Brazil for Misrepresentation, Spam

They were associated with marketing group Raposo Fernandes Associados

Examples of pages removed by Facebook in Brazil Facebook
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Brazilians will choose their next president in a run-off election Oct. 28, and Facebook continues to take steps to ensure that spammers do not profit from sensationalized political content.

The social network said in a Newsroom post that it removed 68 pages and 43 accounts that were associated with Brazilian marketing group Raposo Fernandes Associados for violating its policies on misrepresentation and spam.

Examples of the pages and accounts that were removed appear above and below.

Examples of pages removed by Facebook in Brazil
Examples of pages removed by Facebook in Brazil

Facebook said RFA created pages using fake accounts or multiple accounts with the same names, which violates its community standards.

Those pages were then used “to post massive amounts of clickbait,” directing people to websites outside of Facebook that appeared to be legitimate but were actually ad farms.

Facebook said in its Newsroom post, “Our decision to remove these pages was based on the behavior of these actors—including using fake accounts and repeatedly posting spam—rather than on the type of content they were posting. This behavior was detected on Facebook but, as yet, we have not found similar misuse on Instagram or WhatsApp. While spam commonly involves the offer of fraudulent products or services, we have seen spammers increasingly using sensational political content—across the political spectrum—to build an audience and drive traffic to their websites, earning money for every visitor to the site. The RFA assets we removed were engaging in this type of elicit behavior.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 23, 2018 https://dev.adweek.com/digital/facebook-removed-68-pages-and-43-accounts-in-brazil-for-misrepresentation-spam/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT