Facebook Roundup: iPad Apps (?), Privacy, Slideshows and Snail Mail

Facebook Pursues New Domain Name – Facebook filed a complaint with the World Intellectual Property Organization in order to obtain the name Facebook.me, currently registered to a man in the United Arab Emirates. Facebook has previously secured similar domains — .cn, .ir, .es, .com.au and .ie — and while .me is officially a Montenegro domain, it’s also used for personalization.

Facebook Engineers Talk Touch Interface – Facebook’s Engineering Team published a detailed note this week about touch screens. In light of the new Facebook integration in the iPhone/iPad operating system, might it be a sign that an official Facebook iPad app is on its way?

Sobees Offers iPad Facebook App – Sobees has created a native Facebook app for the iPad allowing users to view status updates, wall posts, pictures, videos, links, photo albums, manage events and birthdays in a calendar view, in addition to updating your own status, Like things and comment. Sobees also offers clients for Twitter and Windows, and is offering this iPad app free for the first month.

Visual Representation of Privacy – The New York Times created an interesting visual representation of Facebook’s privacy settings, and notes that “you will need to navigate through 50 settings with more than 170 options” and that, at 5,830 words, Facebook’s privacy policy is longer than the U.S. Constitution. This is what granular privacy settings look like — and any change to them is bound to be confusing.

European Regulators Criticize Facebook – European data protection officials wrote a letter advising the European Commission stating that Facebook’s December privacy changes were “unacceptable.” They suggested Facebook should have default settings ensuring tighter control over who sees user profiles and what information could be accessed by search engines.

Facebook Exec Answers Privacy Qs – Facebook’s Vice President for Public Policy Elliott Schrage answered questions from 300 users in The New York Times this week. There was some mea culpa, “It’s clear that despite our efforts, we are not doing a good enough job communicating the changes that we’re making” and some finger wagging, “Facebook users receive notices about our new products and whenever we propose a change to any policies…we have notified users.” But essentially Schrage just reiterated that the company simultaneously cares about user privacy and its own reasons for innovation (such as making the Open Graph as functional as possible).

SMASH Summit Slideshow Explains New Ads – SMASH Summit published an interesting slideshow explaining the new Open Graph, how it affects web sites/Facebook marketing and how companies can implement the changes quickly.

Facebook Hacker Identified – Facebook identified the hacker Kirllos who tried to sell the login information to 1.5 million Facebook accounts for $25-$45 dollars per 1,000 accounts, depending on the number of friends users had. It appears Kirllos sold about 700,000 accounts, and probably didn’t have 1.5 million, but Facebook and law enforcement have determined the Russia-based hacker’s identity.

Kirllos was identified through IP addresses, online accounts and other information probably through phishing attacks or with malicious code on users’ computers. Facebook said the users have had their passwords changed and were notified by the company.

Luxury Watches on Facebook – Maurice Lacoix, in partnership with eYeka, has launched one of the first big Facebook campaigns in the luxury watch industry. One characteristic of the Facebook campaign allows users to pose questions to watch a video where CEO Martin Bachmann asks users to post questions he will personally answer on the Page via another video. The process of this CEO Dialog is set to repeat several times, according to eYeka, in order to “enhance personal contact and strengthen relations” with luxury brand customers on Facebook.

fidipidi Offers Snail Mail on Facebook – Next week fidipidi launches with a service that allows Facebook users to create customized greeting cards with their Facebook accounts. The features allow users to pull friends’ photos for the greeting card or create their own, which fidipidi will then send via snail mail. The first 15,000 people to sign up can use a code to send their first card for free.

Publish date: May 14, 2010 https://dev.adweek.com/digital/facebook-roundup-ipad-apps-privacy-slideshows-and-snail-mail/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT