Facebook Roundup: Social Gold, DST, Security, WaTunes, Drugs and American Idol

Facebook Fans Worth $3.60 Each – That’s according to social media management services company Vitrue. The figure came from Vitrue’s estimate that the average fan base of 1 million fans generates at least $3.6 million “in equivalent media” in the course of a year via the news feed. Vitrue’s analysis came with data from its clients’ 41 million fans; the study also showed that brands usually got at least one more impression from each fan, although that was not true for every brand.

AdWeek has more: “Vitrue arrived at its $3.6 million figure by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Using Vitrue’s calculation, Starbucks’ 6.5 million fan base — acquired in part with several big ad buys — is worth $23.4 million in media annually.”

Social Gold Announces Partners – Social Goods, the virtual goods monetization platform, announced the launch this week of partnerships with direct payment methods paysafecard, Cherry Credits, and Ukash, as well as supporting Interac bank transfers. This will allow Social Gold to offer more payment methods in Canada, Europe, Asia and the Middle East across 20 local currencies.

Another Facebook Security Hole – Security engineer Joey Tyson discovered a security hole in the Facebook Platform recently, that would allow spammers or scammers to access a user’s profile information, photos, messages and Wall posts without requiring the user to do anything or give consent. TechCrunch reported that the hole had since been patched.

The hole was discovered when Tyson embedded Farmville into an invisible frame on his site, then as the report explained, “used some trickery with Facebook Platform parameters to pass all access rights Farmville had on to a malicious data harvesting application. In short, any of the many millions of people who had previously installed Farmville and visited the apparently benign proof-of-concept site would have their data invisibly harvested. If the user had granted Farmville additional permissions to access their Wall or messages, then the malicious app would have them too.”

Where I’ve Been Raises $750K – The people who brought us Groupon launched an investment fund recently that earned the travel app Where I’ve Been $750,000 in funding, in addition to the $1 million raised in 2008. The money came from Lightbank, which was started by Groupon investers/co-founders Eric Lefkofsky and Brad Keywell.

WaTunes Gets Warner Catalog – Digital music company WaTunes came to an agreement with its third record label this week, signing a licensing agreement with the Warner Music Group; WaTunes previously had penned similar deals with Universal and EMI. Music from Warner and the others is set to make an appearance in WaTunes’ Facebook application, which allows people to purchase digital music in its store without having to leave Facebook. Artists such as The White Stripes, Madonna and Eric Clapton come along with the Warner deal.

Obama Administration Approves Social Media – The administration of President Barack Obama released guidelines for government entities using social media outlets to engage the public. Previously agencies who wanted to get public feedback had to endure a months-long bureaucratic procedure involving the Office of Management and Budget. The new policy allows government agencies to poll the public, run contests and implement open-ended questioning, but other information like age, zip code or specific series of questions will still require official OMB approval. The result could mean more government activity on Facebook.

Facebook More Popular Than Google At Work – Employees are more likely to use Facebook than any other site (even Google) while at the work place, according to a recent study from Network Box. Having studied 13 billion URLs used by businesses during the first quarter of this year, Network Box found that Facebook accounted for 6.8% of all business Internet traffic, double that of Google and triple that of Yahoo! Facebook also consumes 4.5% of all bandwidth.

Nestlé Addresses Greenpeace on Facebook – After a brouhaha stemming from a March Greenpeace campaign to get food giant Nestlé to stop using palm oil, the company finally responded on Facebook. We previously reported that Greenpeace activists had launched a Facebook campaign against Nestlé, claiming its palm oil contracts led to the destruction of the Indonesian rainforest.

Mexican Cartels Prompt Social Media Crackdown – Time magazine reported that the Mexican government is considering cracking down on Facebook and Twitter, as organized crime in the country has been utilizing such social media to stage kidnappings and other crimes. The cartels also use these social media to terrorize communities where they operating, shutting down schools and businesses recently in the city of Reynosa after threats of a shootout. One political party, the PRD, drafted a bill to: monitor and regulate the use of Twitter and Facebook, make sharing information that could be used to break the law a criminal act, create an online police force to monitor crime on social media and make the sharing of information about the actions of police illegal.

Facebook App Predicts ‘American Idol’ Winners – A Facebook app has been able to accurately predict which contestant gets kicked off of the ‘American Idol’ television show each week, according to All Facebook. There are more than 12,300 users, currently, and they have perfectly predicted the rejected cast members so far. This might be due to the fact that die hard fans of the show are most likely to play, and since they’re most familiar with the show’s mechanics, they’re more likely to make educated guesses who is most likely to win.

Publish date: April 17, 2010 https://dev.adweek.com/digital/facebook-roundup-social-gold-dst-security-watunes-drugs-and-american-idol/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT