Put Your Facebook Sponsored Like Stories On Steroids

Here's how to spread your fans' likes into their friends' homepages.

See how The Washington Post is using Sarah Palin’s thumbs up to attract new fans?

Akin to a sponsored like story, but with a twist: Using the endorsement of others to peer pressure others into doing the same.

Except in this case, it’s amplifying the fact that someone famous likes you.

Google realizes the power of social context and is incorporating their +1’s and Google Plus results across the search giant’s entire network. Things that your friends have done show up first.

So do this:

  • Search for “thumbs up” to find some images of people giving a thumbs up. Your friends show up first — see Danny Dover and Steve Garfield, for example. I suppose that Danny’s thumbs up in a cast only sort of qualifies, while the sports car image shows Google’s image recognition is fallible.
  • Create a Facebook ad that uses these pictures (with permission, of course) in ads targeted at friends of fans.
  • Sit back and watch Facebook’s ad system do the work for you. By using Facebook’s “friend of fan” connection feature, you guarantee that people see your ad only when one of their friends is a fan. Of course, this tactic really starts to work the more fans you have. We recommend 500 fans if you’re a local business, 50,000 fans if you’re a national niche player, and 250,000 fans if you’re a national brand.

Dennis Yu has helped brands grow and measure their Facebook presences. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, MIVA Merchant, and other venues. Yu has also counseled the Federal Trade Commission on privacy issues for social networks. Yu has held leadership positions at Yahoo and American Airlines. His educational background is finance and economics from Southern Methodist University and London School of Economics.

Publish date: February 27, 2012 https://dev.adweek.com/digital/facebook-sponsored-likes/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT