Facebook Testing Ads in Groups

Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups.

Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups.

The social network issued the following statement to Constine:

We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward.

According to Constine, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.”

Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups boasting more than 1 billion monthly active users, and the topics of those groups providing targeting opportunities, it makes sense for the social network to explore this route.

Readers: How do you think Facebook users will react if they start seeing ads in groups?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.