Facebook Tightened Its Policies on Advertising Accessories for Weapons

They cannot be promoted to people under 18

Facebook already had restrictions in place banning ads for weapon sales and modifications - Credit by DigtialStorm/iStock
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18.

The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories—such as products that are mounted on guns for illumination, magnifying or focus, as well as holsters and belt accessories—were unaffected.

Facebook said in a blog post detailing its new ad regulations, “We regularly review our policies to identify areas where we can improve. As part of these efforts, we’ve decided to make some changes to the way in which weapons accessories are advertised on Facebook. In the weeks ahead, we will be working with businesses and organizations that may be affected by the policy to ensure that they know about them and make the appropriate changes.”

The social network also provided the following guide on what is and isn’t allowed, effective Thursday:

Allowed:

  • Blogs or groups that connect people who are interested in weapons, as long as those blogs or groups don’t lead to sales of those products.
  • Safety courses for firearm training or licenses, as well as books and videos about firearm safety.
  • Plastic guns, swords and toy weapons.
  • Mounted flashlights for firearms (only 18 and over).
  • Scopes and sights for firearms (only 18 and over).
  • Hunting, self-defense and military clothing and gear, such as shooting targets and clay throwers (only 18 and over).
  • Holsters and belt accessories (only 18 and over).
  • Gun safes, mounts (including bipods), gun cases and slings (only 18 and over).
  • Equipment and protective clothing, including vests (only 18 and over).
  • Paint, coatings or wraps for weapons or magazines (only 18 and over).

Not allowed:

  • Firearms, including firearms parts, ammunition and paintball and BB guns.
  • Firearm silencers or suppressors.
  • Weapons of any kind, including pepper spray; non-culinary knives, blades or spears; tasers; nunchucks; batons; or weapons intended for self-defense.
  • Fireworks and explosives.
  • Ads promoting the brandishing of firearms.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 18, 2018 https://dev.adweek.com/digital/facebook-tightened-its-policies-on-advertising-accessories-for-weapons/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT