The move complements an ongoing effort by Facebook to enhance communications for the members of the military and their families through the social network.
Joel Kaplan, vice president of U.S. Public Policy for Facebook said:
New Facebook pages give government agencies, lawmakers, and political campaigns more engaging ways to tell their stories, and we’re excited to see branches of the U.S. military leading the way. We’re eager to see others join the army, navy, air force, marines, and coast guard in embracing new pages to better to connect with citizens, provide information, and deliver services.
Each of the military branches highlights its unique history and culture on their timeline.
For example, the U.S. army page features striking and compelling photos from the extensive history of the military’s oldest service branch.
A recent photo shows guards keeping watch in in Afghanistan, a reminder to page visitors of the nation’s ongoing involvement in that country.
The army’s timeline upgrade also uncovered a minor glitch. Apparently, Facebook only allows dates as far back as 1800, although the Army was actually founded in 1790.
The army makes full use of their dateline by including key dates of major skirmishes that resonate with many Americans, such as the Battle of the Bulge during World War II and even the controversial Tet Offensive in Vietnam throughout 1968.
Facebook’s Washington, D.C., office alerted Capitol Hill staffers about the timeline upgrade via email. It will be interesting to see what role Facebook will play in helping more than 500 individual congressional offices upgrade to timeline, since Capitol Hill is sometimes slow in adapting new technologies and offices are only given until March 30 to make the transition.
Political campaigns will probably find timeline a boon and move quickly to upgrade, since they are inherently more fast-paced, have dedicated social media staff and resources to make the most out of the new features.