Yes, Facebook May Debut Timeline For Brand Pages 2/29, More Sources Say

Facebook may begin beta testing timeline for business pages as early as the end of this month -- will this be when it goes live on all of the site's profiles?

Facebook may begin beta testing timeline for business pages as early as the end of this month.

Business Insider had reported this last month, but today Ad Age cited off-the-record conversations with “executives briefed on” Facebook’s plans.

Ad Age said that the beta test of timeline for business pages would start with a small number of businesses and gradually expand to more participants.

The February 29 date of the reported launch of timeline coincides with the first-ever Facebook marketing conference in New York.

If in fact this event will include an announcement of timeline for pages, we wonder whether the day would also mark the live rollout of timeline on all profiles.

The last upgrade of business pages on Facebook took place in February, 2011, roughly two months after profiles had first made similar changes.

A spokesperson for the social network told our sibling blog Inside Facebook, “We hope to make pages more consistent with Timeline in the future, but we have nothing further to share at this time.”

Readers, do you think Facebook will announce timeline for brand pages on February 29 — and it that too soon or not soon enough?



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