Facebook Took Its Local News Initiative Global

Its News Feed tweak now reaches all countries, all languages

Facebook tweaked its News Feed algorithm in the U.S. in late January Facebook
Headshot of David Cohen

Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages.

In late January, the social network revealed a tweak to its News Feed algorithm to—in the words of CEO Mark Zuckerberg—”prioritize news that is trustworthy, informative and local.”

Facebook head of news product Alex Hardiman and head of news partnerships Campbell Brown said in a Newsroom post Monday that “People around the world will see more news on Facebook from local sources covering their current city and other cities they may care about.”

They added, “With this update, we’re helping local publishers who cover multiple, nearby cities reach audiences in those cities. We’ll consider a publisher as local to multiple cities if the people in those cities are more likely than the people outside of those cities to read articles from the publisher’s domain. By expanding the scope of what may be considered local to people, we’re including other cities that people may care about and connecting people to local publishers from those cities.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.