The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric.
The Vegas Golden Knights also had a strong April, leading in Instagram engagement and likes and comments on Twitter.
- The Chicago Blackhawks lost their crowns for top audience size on Facebook and Twitter to the Boston Bruins and Toronto Maple Leafs, respectively, while the Pittsburgh Penguins remained atop Instagram.
- The Maple Leafs also tallied the most likes on Instagram and the most comments on Facebook and Instagram.
- The St. Louis Blues had the most posts and likes on Facebook.
- The San Jose Sharks were the most active NHL club on Instagram last month.