Facebook, Twitter and Instagram Were Under a Hurricane Watch in April

Carolina’s NHL club and the Vegas Golden Knights had strong social showings

The Vegas Golden Knights also had a strong April - Credit by Unmetric
Headshot of David Cohen

The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric.

The Vegas Golden Knights also had a strong April, leading in Instagram engagement and likes and comments on Twitter.

Unmetric examined its cross-channel reports for all 31 NHL teams from April 1 through 30, and it also found that:

  • The Chicago Blackhawks lost their crowns for top audience size on Facebook and Twitter to the Boston Bruins and Toronto Maple Leafs, respectively, while the Pittsburgh Penguins remained atop Instagram.
  • The Maple Leafs also tallied the most likes on Instagram and the most comments on Facebook and Instagram.
  • The St. Louis Blues had the most posts and likes on Facebook.
  • The San Jose Sharks were the most active NHL club on Instagram last month.




david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.