Facebook Users Receive More Than They Give

A new study claims that Facebook users take more than they give to their friends through the number of friend requests received, the use of the like button, the number of messages sent, or tagging people in photos.

The phenomenon, identified in a report from the Pew Research Center, is driven by about 20 percent to 30 percent of Facebookers called power users.

They’re who send friend requests, add content, or like the content of their friends on a daily or more than weekly basis.

As a result of these power users, the average Facebook user receives friend requests, receives personal messages, is tagged in photos. and receives feedback in terms of likes at a higher rate than they contribute.

Pew says the study is a first, because it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. The survey size was small — only about 269 people. who were studied over one month.

The study has a great chart measuring the frequency of regular Facebook activities. Following are some of they key findings.

Making Friends

Some 40 percent of the sample of Facebook users made a friend request in the month of our observation, but 63 percent received a friend request. The 19 percent of Fscebook power users initiated a request once per week, and 80 percent of friend requests were not accepted.

Men Rule

On average, men were more likely to send friend requests, and women were more likely to receive them.

We Like, A Lot

Use of the like button is among the most popular activities on Facebook. One-third of the sample, about 33 percent, used the like button at least once per week, and 37 percent had content they contributed liked by a friend at least once per week. However, the majority of Facebook users neither liked content, nor was their content liked by others, in Pew’s month of observation.

Send More Than Receive

More than half of Facebook users in the study, 54 percent, did not send a private message in the month, but 59 percent did receive a message. A subset of 27 percent of Facebook power users sent a personal message at least once per week.

    Despite the small sample, the complete Pew report includes some notable details and is worth taking a look at.

    Publish date: February 3, 2012 https://dev.adweek.com/digital/facebook-users-receive-more-than-they-give/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT