Facebook Wants Brands to Take Still Images and ‘Create to Convert’ Them to Video Ads

Use of video in direct-response campaigns is up 3.8 times year-over-year

Can you make a video ad out of these? Nastco/iStock

Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.