Facebook Wants to Be a Source of ‘Inspiration’ for the Creative Community

The social network added a new destination to its business portal

Looking for Inspiration? Facebook
Headshot of David Cohen

Members of the creative community searching for inspiration for their projects involving Facebook can now turn to Inspiration.

Facebook launched the new site as part of its Facebook for Business portal, and it provides examples of effective ad creative for the social network and its family of applications.

Inspiration includes best-in-class ad examples chosen by Facebook Creative Shop, a leaderboard of the month’s top-performing video ads by vertical, creative guidelines and other resources.

A Facebook spokesperson said, “With this new space for creative, Facebook is showing our commitment to creativity by providing more education about creativity on our platforms and empowering builders and creators to build their ideas on Facebook’s family of apps.”

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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