Facebook Will Match Donations to GlobalGiving for Australian Wildfires Recovery

The company is also giving funds to the Australian Red Cross

The Crisis Response page for New South Wales Facebook

Facebook is contributing to recovery efforts from the ongoing wildfires in Australia, pledging to match up to 1 million Australian dollars (nearly $687,000) in donations made to GlobalGiving via its platform, as well as donating 250,000 Australian dollars (roughly $171,700) to the Australian Red Cross.

All donations made via the social network’s Crisis Response pages or its donate button are eligible for matching.

Facebook activated its Safety Check feature Dec. 30 for the fires across New South Wales and Victoria.

The social network said over 19,000 related fundraisers have been created on its platform since November, drawing donations from more than 75 countries to support over 250 nonprofits aiding with the relief and recovery efforts.

Facebook added that people in affected communities are turning to groups to share information, connect to resources and offer support, as well as using its Community Help feature.

Finally, the social network developed four Disaster Maps—covering the South Coast, East Gippsland, Green Wattle Creek (New South Wales) and Cudlee Creek—which use aggregated, anonymized data of user movement and population density to give response organizations more clarity on where their resources are needed most.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.